Buckle up and get a reality check — that’s Prada’s message for the Fall Winter 2024 men’s season. Sturdy, adaptable and functional, the Buckle Bag bundles all of life’s baggage in one carry-all.
At the Prada Fall Winter 2024 runway — which transported attendees from office cubicles to the great outdoors — creative directors Miuccia Prada and Raf Simons issued a clear mandate: high fashion needed a reality check. Today, when micro bags and overdone artsy bags dominate Pinterest boards and “For You” pages, Prada invited everyone to “touch some grass”. Realism was the message of their show, and the Buckle Bag was born as a return to fashion’s practical roots.
An endearing feature of the Buckle Bag is its slouchy yet structured design, which ensures comfortable carrying in ways that are detachable and usable with a shoulder strap or sling. The spacious compartments make it a great companion no matter where one goes, and the Nappa leather interior provides a soft and smooth touch. This combination certainly checks all the boxes for reliability — from grocery runs to airport takeoffs.
It is no surprise that the Italian luxury fashion house — always notable for its focus on functionality — would shake everyone out of their reverie and send a timely reminder to “get real” in a time when clothes are often fashion for fashion’s sake. Despite the virality of a sensational “It” bag each season, everyone knows that at the end of the day, a functional everyday carryall is needed for all the essentials. And for Prada, the Buckle Bag is their answer to this need.
Once you are done with this story, click here to catch up with our August 2024 issue.
