Boss Eyewear taps the prominent Taiwanese star Wu Chun for its Spring/Summer 2019 campaign.
Boss appoints Wu Chun, the former Fahrenheit member as the Asian brand ambassador for its Boss Eyewear’s Spring/Summer 2019 campaign as he embodies the qualities of elegance and ambitiousness, which defines the brand’s DNA.
Photographed by Paul Wetherell and styled by Beat Bolliger, the campaign sheds light on the Taiwanese star’s masculinity. It portrays Wu Chun putting on a pair of cool sunglasses in formal attire and a pair of modern spectacles in casualwear.
Before fronting Boss Eyewear’s campaign, Wu Chun has appeared on Chinese variety show Dad is Back and finished shooting for the TV series Martial Universe.
Discover the Boss Eyewear collection here.
