Embracing the rise of technology, Prada presents a new concept, Prada 365, for its new Spring/Summer 2017 advertising campaign and it stars the dashing Jude Law in the menswear category.
Newly released on social media, the new Prada menswear campaign highlights a fashion film titled “A Story” that sees the story of a man (Jude Law) wandering through the dunes as he explores the many facades of Prada’s new collection.
With its new strategy at hand, Prada moves away from the traditional concept of ‘one campaign, one concept’ and now aims to present multiple narratives for each of its new collections to meet the complex needs of today’s world.
Uniting still and motion imagery, the new campaign is shot by renowned photographer Willy Vanderperre.
(Photos and video: Prada)
