We never knew memes can be so chic and fun until Gucci’s brand new #TFWGucci social media campaign launched.
Working with some of Internet’s most popular meme creators and artists, Gucci has launched a high fashion meme campaign to celebrate the launch of its Le Marché des Merveilles watch collection, set to be previewed at Baselworld 2017.
Coining the term “That Feel When” or “That Feeling When”, Gucci asked meme masters and artists like @textsfromyourexistentialist, @beigecardigan, Amanda Charchian and Olaf Breuning to create unique works to illustrate the brand’s creativity, innovation and a touch of self-mockery.
From eye-rolling memes, dog puns and ripped suits, Gucci’s memes are unlike any other we’ve seen and definitely a first for international fashion powerhouses.
To see more #TFWGucci memes, visit www.gucci.com.
