Bottega Veneta captures hedonistic aspiration through its Spring 2020 campaign. Tapping the Franc Ocean collaborator photographer Tyrone Lebon once again, the latest editorial anchors in sensuality and pure opulent as it celebrates the iconography of modern luxury.
Featuring models Mica Argañarazand and Edoardo Sebastianelli shot on a top deck with the background of endless clear sky, coral blue sea and scenic evening fireworks, the campaign incorporates the faint “click” of a lens shutter in the distance suggesting a paparazzi poised for a glimpse. Raw moments in the photos feature cold chains warm against sun-kissed skin, weightless leather staples and slouch, and earthy tones ready-to-wear pairs with bold pops of colour accessories. The amalgamation of creative director Daniel Lee’s vision and Lebon’s photography results in another series of images where artfulness meets a sense of reality while communicating Bottega Veneta as a luxury brand with anew straightforward design pieces to live day-by-day.
