To the sneaker lovers who fancy shopping at AW Lab, you don’t have to go all the way to Singapore anymore because Malaysia finally has its very own AW Lab store, now at Suria KLCC.
AW Lab is a multi-brand sneakers-apparel store founded in Italy and owned by the Bata Group with its existence across Italy, Spain, Prague, Czech Republic and Singapore.
The first flagship store at Suria KLCC – adopting the movement of “Play With Style” – features a contemporary and bright interior concept. Occupying 2 lots in KLCC, the design store is whited out from floor to ceiling, with the bright hues and block colours of dynamic stark lighting adding a hint of modern aesthetics to it.
The vibrant store now stocks the latest sneaker models, clothing and accessories and is home to famous brands like Nike, Jordan, Converse, Superga, Jason Markk and others. The store will also be selling clothing of its own labels, Down UP and Two of a Kind which embodies its Play With Style movement.
On the opening of AW Lab store, AW Lab’s Head of Asia Giuseppe Nisi says, “AW LAB is excited to serve Malaysia with our Play With Style notion, as an invitation to go against the rules imposed, to amuse yourself every day with positive energy, not to be afraid, not to judge and to confidently take on the future. Living out stereotypes and clichés, starting their own style and unreplicable code”.
See who was at the opening, click through the gallery below: