Fendi engaged Chris Eubank Jr., Super Middleweight World Champion for the latest F IS FOR…FENDI campaign.
A new communication space curated by millennials for millennials with a touch of Fendi DNA, the latest F IS FOR…FIGHTER campaign focuses on Chris’s journey into becoming a champion boxer.
Following the path of his father – pursuing the ambition of boxing – Chris Eubank Jr. is also a Champion in boxing game and he has been ranked as the world’s best active super-middleweight by BoxRec, third by the Transnational Boxing Rankings Board as of February 2018.
Now he continued to challenge himself with a new goal which was to be the first person to box in Palazzo della Civiltà Italiana in Rome. He had a shadow-boxing session on the rooftop of the Fendi’s Headquarters, and this time he had to face extreme weather conditions.
Watch the video below to see Chris Eubank Jr. to challenge himself on the Palazzo della Civiltà Italiana.
Visit here for F IS FOR FENDI’s official Instagram account for more content.
