Bottega Veneta has recently announced the collaboration with TF Boys member, Jackson Yee, on Twitter along with two images of him donning in stylish outfits. The concise announcement instantly filled Jackson Yee’s fans with excitement.
Having a grounded and quiet personality, Jackson Yee is definitely the ideal gentleman to manifest the spirit of the Italian fashion house. At the age of only 17, Yee is a singer-dancer-actor hyphenate and one of the most influential celebrities in China right now.
He has participated in the works of various fields such as drama, music video, variety show and others. Some of the most notable appearances are Taiwanese band Mayday’s “Almost Famous” music video and a recent variety show PhantaCity along with Hong Kong superstar Faye Wong.
Being subtle in design has been the cornerstone for Bottega Veneta. With the appointment of a prominent Gen-Z celebrity, it certainly shows a different approach – a modern one – to its current direction.
Does it indicate that this will mark a modern revamp for Bottega Veneta under the helm of new creative director Daniel Lee? We will find out soon.
