Coach has a penchant for engaging big names when it comes to the game of advertising. The brand continues to tap into celebrity endorsement by appointing the CBA All-Star Jeremy Lin for its upcoming campaigns.
Embodying the characteristics of optimism and authenticity, the well-known professional basketball player shares the stellar qualities that define the American fashion house, it makes sense why the brand has its eye on the overachiever.
As the brand’s ambassador, Jeremy Lin will front its global advertising campaigns for leather goods, ready-to-wear and footwear beginning with the Fall 2020 season. Lin is expected to showcase the brand’s second China Collective collection, a collaboration with graphic artists Guang Yu, Li Ruosi and Tanqian. The collaboration will see them redesigning the iconic Horse and Carriage motif, which is set to drop on August 1 in stores and on Coach.com.
On the partnership, Coach’s creative director Stuart Vevers shares, “I’m really happy that Jeremy is joining the Coach family…I admire him not just for his confident and playful style, but also for his commitment to his career and his beliefs. His story is, and continues to be, inspiring. I’m very much looking forward to collaborating with him at Coach.”
