Hopping on the collaboration train, Coach has come together with Champion for world-clashing collection.
Once a brand that was on the lips on fashion stalwarts in the ’90s, ranging from jocks and preps to skaters and hip-hop followers, Champion experienced resurrection with headline-grabbing capsule collections with other hype brands the likes of Supreme, Undefeated and A Bathing Ape in recent years. The latest brand to have worked with the sportswear star is Coach where Coach’s luxury craftsmanship meets Champion’s athletic style.
The outcome is a legion of classic Coach designs bearing the emblem of Champion. Leather bags, leather jogger pants, sweaters and shearling jackets are now printed with new branding that unites Coach’s storypatch, one of its house symbols, with Champion’s iconic C-logo, reimagining their shared American heritage through a modern lens.
To celebrate the launch of the Coach x Champion collection, Coach has tapped model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung for a fun campaign, photographed and directed by Alessandro Simonetti as well as “How to Coach a Champion” TikTok challenges.
The Coach x Champion collection is now available via ‘Coach On Delivery’, a complimentary home delivery service that allows customers to shop Coach products from the comfort of their homes.
Visit https://malaysia.coach.com or email [email protected] to find out more.
