Two years after the Coach Lights Up Shanghai show, Coach is once again staging its runway show in Shanghai, marking the fashion house’s return to the physical runway.
Coach’s first newly renamed Winter collection will reveal the evolution of Creative Director Stuart Vevers’ vision of a more honest approach to seasonality.
“The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” shares creative director Stuart Vevers on the upcoming show, happening at 730PM on 3rd June 2021 (Malaysia time), which will be followed by a special episode of Coach TV to further reimagine the brand’s storytelling.
Set to take place at Shanghai’s historic Shanghai Exhibition Center, this newly reimagined runway show is designed to transport guests and viewers to an immersive Coach world.
Watch the live show tonight right here:
