The Meisterstück has been synonymous with Montblanc. First launched in 1924, this icon introduced by the German luxury purveyor was conceived to meet the demands of elites for finer tools — writing instruments that are created for “Sunday-use”. Since then, it has become the go-to writing instrument and status symbol for the upper crust.
Time flies and this year marks the 100th anniversary of Meisterstück. To celebrate the remarkable occasion, the luxury Maison has tapped highly-acclaimed director Wes Anderson to reinterpret the story of Meisterstück through his idiosyncratic visual language. Featuring actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself, the campaign follows the three main characters as they walk us through its illustrious history of Meisterstück, with both subtle and not-so-subtle references to the Maison’s DNA — the snow-capped peak of the Mont Blanc and the Library Spirit campaign.
To bring the campaign to life, Montblanc has also assembled a stellar cast of celebrities to front its centenary campaign including Rupert Friend, Maude Apatow, Waris Ahluwalia, Lee Jinuk and Montblanc Global Brand Ambassador Jing Boran.
“For 100 years, the Meisterstück has captured millions of stories, passing through the hands of authors, creatives, and everyday writers. It was finally time to make this writing icon the protagonist of the story, but we wanted to do it in a way that was completely unexpected and surprising. That’s why we invited Wes Anderson, one of today’s great storytellers, to put his own unique spin on the world of Montblanc through his inimitable storytelling and unmistakable visual identity,” shares Vincent Montalescot, Montblanc Chief Marketing and Merchandising Officer.
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