Calvin Klein has long been the poster child of universal appeal. Yet, as successful as it is on this front, the brand is never one to be pigeonholed — which is why the brand is engaging South Korean idol Cha Eun-Woo for Fall 2024 to venture outside the box. It is a good choice, as Cha’s porcelain features and lowkey charm definitely add a new dimension to the campaign. Draped in a matte bomber jacket from the Calvin Klein Studio collection, Cha carries the understated elegance that has become synonymous with the brand.

In the Calvin Klein universe, charm is a fluid concept, not something expressed through loudness. Instead, it is the minimalist refinement that brings the charm to the fore. Here, the collection of logo tees, jeans, coats, and blazers is presented as is. Because when it comes to Calvin Klein, there is no need for theatrics — the collection will speak for itself.

Once you are done with this story, click here to catch up with our October 2024 issue.