Gather around the table and welcome in the festive feast that is the Prada Holiday campaign, shot by Willy Vanderperre. Starring a coterie of its A-list ambassadors like KARINA of aespa, Louis Partridge, Kelvin Harrison Jr. and Maya Hawke alongside the house’s emblematic Trick robots, the campaign unfolds around the vision of communion.

The campaign’s central focus is a table — a centrepiece and unifying object that synthesises a communion. On it, Prada iconography, in motifs, patterns, and colours, unfurls in a series of courses. Covetable items like handbags, precious china and crystal are all polished, prepped and presented on display as extravagant gifts for the taking, each one a reminder of Prada-centric values of pleasure, cheer and plenty.

Sumptuousness aside, the notion of community kicks in via the global thread that tethers the entire tablescape together. Regardless of their origin, each international guest at the Prada dinner is bound together by an attire of seasonal smarts. Spiffy suits, plush fur accents and intricate decoration make up their personal style, each highlighting a reflection of the table’s decoration. Just as the festive Panettone cake is gilded in trims, every outfit echoes a dolled-up iteration of the Prada ideology, tastefully spruced up for the season while maintaining a classic reverence for its Milanese heritage.

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