Loewe launches Eye/LOEWE/Nature, a new menswear line that focuses on creating stylish yet functional outdoor fashion.
This new menswear line (particularly the first collection) sees Loewe’s distinctive take on outdoor gear, which is injected with the youthful and idiosyncratic influence of Jonathan Anderson – making them perfect for both adventurers and fashionistas alike.
Marking the launch of the line is the first collection, which comprises a melange of parkas, knit jumpers, cargo shorts, trousers, shirts, trim leather hiking boots and others. Unlike typical outdoor fashion, the collection is laced with bright, primary hues that even non-adventurers can fall for the pieces.
To further concretise its concept of celebrating nature, all the creations are made with technical and eco-friendly materials, which includes the use of partly-recycled cotton fibre. Functional, fashionable and sustainable? We are sold!
The collection also comes with a slew of accessories, crafted by artisans in Japan using premium materials, namely the backpacks, tote bags, sling sacks and others. Not to mention, the backpack is exceptionally crafted with hand-sewn canvas exterior and lined with calfskin leather.
