The Gucci Gift campaign is upon us under the creative direction of Sabato De Sarno. A subtle dance of surprise — evoking the allure of the unknown — awaits the discerning gift-giver.
This collection mirrors his debut at Gucci, embodying his desire to fall in love with fashion again — a concept De Sarno terms “Ancora”. The collection showcases sophisticated reinterpretations of the House’s most distinctive codes, featuring the GG canvas, Gucci Valigeria, and Horsebit motif across silks, bags, shoes, and accessories in a rich symphony of colours and texture.
Refined textures, vibrant hues, sleek silhouettes and sparkly details just about encapsulate the arresting visuals of this curation. To top it off, windows and pop-ups reveal a charming realm of gift boxes, each playfully sealed with the signature Horsebit hardware alluding to the enchantment of the unknown, in the good-natured spirit of giving.
