Childhood is somehow both nostalgic and comical. As children, we always wanted to grow up — to escape from the clutches of our parents and pursue our favourite things on a whim. Ironically, once we step into adulthood, we long to flip things the other way around, wishing to return to our younger selves — to be the child swaddled in parental love.

Childhood has always held a special place in our hearts — a time when we were free from the complexities of adulthood, living in the moment and enjoying every second of our lives.

In its latest endeavour, Maison Francis Kurkdjian takes a trip down memory lane with Kurky. Bringing the playful spirit of youth to life, Kurky is a reminiscence of childhood memories and an outlier in the Maison’s collections. It deviates from traditional olfactory families, defying expectations with its saccharine formulation.

“To be a child is to look at the clouds and ponder their shape rather than wondering if it’s going to rain. It means not taking life – or yourself – too seriously. Kurky is the fragrance for grown-ups who dare to dream like kids,” shares Francis Kurkdjian.

Calling up memories of stepping into a candy store, Kurky subverts the classic fragrance structures with an overtly playful take. A spritz instantly reveals its true colours — naive, joyful, and insouciant, like the big, infectious grin of a kid — unveiling a mouth-watering, creamy tutti-frutti accord, complemented by a musky, slightly vanilla-tinged sillage. It is a captivating fragrance that summons fond memories, like the joy of humming a nursery rhyme, all encapsulated in a transparent glass bottle decorated with a peach-coloured lacquer finish.

The Maison Francis Kurkdjian Kurky Eau de Parfum is now available at their retail outlets and online store.

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