Volvo EX90: The Embodiment Of Swedish Lagom - Men's Folio Malaysia

Volvo EX90: The Embodiment Of Swedish Lagom

Swedish simplicity, perfected in the EX90.

Safety, personal and sustainable — the principles that form the central thread of Volvo — serve as the Swedish carmaker’s driving force to push and challenge itself. These principles guide Volvo’s creations, from the conception of its fevered imaginations to the production of its trailblazing ideas. The latest EX90 sheds fascinating light on that. The EX90 is not only an embodiment of the guiding values, but also Volvo’s flagship SUV of many firsts: the first to incorporate lidar, the first to be fully software-driven and the first to be built with hardware for autonomous driving.

The Volvo EX90 is a charmer, laden with Scandinavian aesthetics, outstanding athletic abilities, and groundbreaking technological advancements. The EX90 Ultra Twin variant, the version available in Malaysia, boasts performance all-wheel drive software that unlocks a maximum of 380kW or 517hp of power and 910Nm of torque, allowing it to sprint from a complete standstill to 100km/h in 4.9 seconds, all powered by a 111kWh lithium-ion nickel-rich NMC battery.

The battery also comes with 107kWh of usable capacity and can be charged from 10 to 80 per cent in just 30 minutes, enabling journeys up to 623km (based on the WLTP testing cycle). The driving experience is further elevated by EX90’s one-pedal drive, which strikes the balance between acceleration and regenerative braking. Simply switch it on via the central display or customisable steering wheel button for optimum power usage and performance.

Of course, a Volvo vehicle wouldn’t be complete without putting Swedish lagom on display. Pristinely clean and modernly expressive, the fully electric SUV features Thor’s hammer headlights, 21″ 8-spoke Aero Wheels and sleek lines. The interior embraces the concept of sustainable luxury. Inspired by Scandinavian living rooms, the Volvo EX90 cabin features natural, recycled and renewable materials. From Wool Blend to Nordico upholstery, the “less is more” approach is taken without compromising on aesthetics.

Just when you think you have figured it all out, you haven’t. The EX90 boasts the quietest cabin of any Volvo car to date, thanks to a vibration-absorbing chassis, improved sound insulation, and double-laminated glass. This lets passengers enjoy each ride without unnecessary interruptions. Stuck in rush-hour traffic or craving a carpool karaoke session? Just fire up the Bowers & Wilkins High Fidelity sound system and get immersed in a cinematic auditory experience. Whether you are commuting daily, planning quick weekend getaways, or doing a bit of both, the EX90 guarantees every ride is a comfortable and joyful one — complete with orthopedic seats and a relaxing massage function for the front row.

When it comes to Volvo, safety is always the top priority. Designed to be the safest Volvo car to date, the EX90 is equipped with Safe Space Technology, an epicentre of passive and active safety features that ensure everyone in the car is safe and sound. From automatic braking to lane-keeping aids, the EX90 alerts drivers of imminent danger and respond accordingly to prevent accidents. The EX90 also comes with all-new Driver Understanding Technology — an innovative breakthrough that warns the driver should they become drowsy or distracted, and even activates hazard lights and calls emergency services if the driver becomes unwell or unconscious. Thoughtfully conceived for the absent-minded, the EX90 is also furnished with Occupant Sensing system, a safety feature that notifies the drivers when it detects a person or pet left behind in the car.

Available in Onyx Black, Crystal White, Vapour Grey and a new Sand Dune colourway, the EX90 is an all-rounder that excels in appearance, performance, function and safety. If you are looking a visually-pleasing, high performance vehicle that meets the demands of urban living, the EX90 is made for you.

Discover more about the Volvo EX90 here.

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