Billkin, James Reid, Zhou Yiran and more at Gucci Men’s SS25

SS25’s version of a Gucci Gang.

By Vanessa Grace Ng

June 18, 2024

From “Billkin” Putthipong Assaratanakul to James Reid, here were all the celebrities at the Gucci Men’s SS25 show.

It’s the last day of the Men’s Milan Fashion Week for SS25, but fret not, as star power is still running rampant — especially so in the FROWs of Gucci. From newly-minted brand ambassador and How To Make Millions Before Grandma Dies starlet “Billkin” Putthipong Assaratanakul to Zhou Yiran of You Are Desire fame, Sabato De Sarno called all the big guns for the showing of his second menswear collection. And boy were the stars shining. Clad in a crystallised cardigan set, Billkin took the stage with all the sparkle and shine that De Sarno also brought to his latest presentation for the maison. Equally bright was Filipino singer James Reid, who took to the Triennale Milano runway with a fully monogrammed number from the house’s Fall Winter 2024 season. Also in the flanks were actors Sota Fukushi and Zhou Yiran — each sporting a dapper concept infused with the new creative director’s vision of fashioning for wearability.

Read our full review of the show here.