Dior Men captures the beauty of ballet with its Winter '24 campaign

Dior Men captures the beauty of ballet with its Winter ’24 campaign

Shot by Alasdair McLellan, the latest Dior Men Winter 2024 campaign brings Rudolf Nureyev’s ballerino dream to life. Dior’s balletcore […]

Shot by Alasdair McLellan, the latest Dior Men Winter 2024 campaign brings Rudolf Nureyev’s ballerino dream to life.

Dior’s balletcore era is upon us.

With Kim Jones shifting his focus towards #Dior’s decades-long heritage, every collection churned out by the Dior Men creative director has always been woven together by an intriguing thread that tells a beautiful story. This autumn, the English designer looks to the ethereal beauty of ballet for inspiration — with the buzz of ballet fashion, this collection couldn’t have come at a better time. The collection has taken cues from Rudolf Nureyev. As one of the greatest male dancers in the world, the ballerino and Dior are inextricably connected. In 1965, the ballerino happened to be captured by Colin Jones, the uncle of Kim Jones, whereas his dance partner, Margot Fonteyn, was a royal consumer of the couture house of Christian Dior.

Under the helm of Kim Jones, the natural grace of pas de deux is transmuted into a breathtaking collection where utility of ready-to-wear meets threatricality of haute couture. Dancewear is conceived with practicality in mind through the creations of zipped wool jumpsuits, shorts and body-hugging ribbed knitwear — elevated with meticulous executions that are commonly used for haute couture. The collection also echoes the Nureyev style and Dior’s defining house codes with the introductions of utilitarian bags and reinterpreted Stephen Jones’ hats.

Now, the ballerino dream is brought to life with the Dior Men Winter 2024 campaign. Shot by Alasdair McLellan, the campaign captures a posse of models including Lars Post, Muzakir Masahudu, Dugyeong Kim, Trystan Ricketts and Till Wenner in a setting reminiscent of dance studio — donning the tasefully-crafted Dior pieces.

Once you are done with this story, click here to catch up with our June/July 2024 issue.