Dior’s eight decades of popularity may make it seem as though all creative possibilities would have ended by now. However, if one is familiar with Dior Men artistic director, Kim Jones, one would know that his key to renewal lies in the possibility of engaging in conversations with other talents, which, in turn, creates newness. This time, in the driver’s seat for a lifestyle capsule, is seven-time Formula One World Champion Lewis Hamilton — and the result lands far from the smell of petrol and leather varnish. Instead, the Spring 2025 collection was designed to honour the craftsmen in Africa and sees designs that mix the surreal and the energy of pure ingenuity incorporated at Dior Men for the first time.

Cardigan, sweater, pants, necklace, Rider 2.0 messenger bag, B44 sneakers, all Dior Men

Jacket, T-shirt, pants, sunglasses, necklace, B44 sneakers, all Dior Men

Jacket, sweater, pants, beanie, necklace, gloves, snowboard, boots, all Dior Men

Jacket, pants, Rider 2.0 messenger bags, B44 sneakers, all Dior Men

Jacket, shirt, T-shirt, beanie, necklace, all Dior Men

Hoodie, T-shirt, beanie, necklace, all Dior Men

Photography Kenny Germe