Embodying a shared spirit of vibrancy, Hugo collaborates with Italian denim label Replay for a Fall capsule collection, inviting fashionista to embrace self-expression and individuality.

Featuring clean and simple silhouettes, the collaborative collection is a concoction of classic and seasonal styles made up of denim and jersey pieces where wearer can bring their own creativity into the collection by mixing and matching with their favourite items or wearing it on its own for a true denim fever.

The collaboration, which is part of the Autumn/Winter 2022 season, sees the duo serving up denim in different colour intensities, decorated with a signature red label that perfectly blend the DNA of both brands. Expect to see classic denim styles; a coordinating set where tailoring meets workwear; and crew-neck tees that plays with the Hugo x Replay logo.

To celebrate the launch of the Hugo x Replay collaboration, TikTok creators like Oluwanifewa Agunbiade, Louis Powell and Isla Loban have been appointed to star in a playful campaign where the fashion luminaries parades the stylish pieces in their daily live, in addition to the #HUGOReplay hashtag challenge that allows TikTokers to experiment with the exclusive rewind effect, branded graphics and audio assets.

The Hugo x Replay collection is now available in Hugo store at Lalaport Bukit Bintang City Centre and online at hugo.com and replayjeans.com.