Onitsuka Tiger teams up with Astroboy for its 75th anniversary

Onitsuka Tiger teams up with Astroboy for its 75th anniversary

The largest anniversary drop of the century.

Malaysian siblings Christinna, Jestinna, and Perry Kuan join Vietnam’s Quynh Anh Shyn and Singapore’s Ayden Sng and Carrie Wong in Tokyo, Japan to flaunt the largest anniversary drop of the century — the Onitsuka Tiger x Astro Boy collection, available in stores today.

Celebrating one’s 75th anniversary is a big enough deal, why not, at the same time, drop a capsule collection that is bound to disrupt how collaborations are done? Take it from Onitsuka Tiger, whose idea of toasting its history includes the ambitious launch of the Astro Boy collection where two Japanese icons converge to draw associations closer to the term “streetwear”, followed by a celebrity-filled launch party.

Christinna wears a bomber jacket, shirt, sweatpants, socks, MEXICO 66 SD shoes from the Onitsuka Tiger x Astroboy collection, as seen above.

What makes a good party is its crowd. To start the festivities that would spread out across the rest of this year, the collection was released in secrecy to an event in its Ginza concept store on 11 December 2023. Its guests were flown from all over the world and converged in Tokyo — which includes Seulgi of Red Velvet, Gulf Kanawut, Conan Gray, Singapore’s Ayden Sng and Carrie Wong, Vietnam’s Quynh Anh Shyn and Malaysian siblings Christinna, Jestinna and Perry Kuan. And to top it all off, an opportunity to flaunt some of the most desirable pieces in the collection.

Jestinna wears a sweatshirt, skirt, socks, shoulder bag, MEXICO 66 SD shoes from the Onitsuka Tiger x Astroboy collection, as seen above.

The brand, which started in 1949 by founder Onitsuka Shōkai, has evolved from producing mere sports shoes to footwear that has been adorned, and adored, by celebrities over the last few decades. Thanks to its appearance in films, and eventually on the streets before its domination on social media, its relevance has never been far removed from popular culture.

Perry wears a blouson shirt, shirt, pants, socks, MEXICO 66 SD shoes from the Onitsuka Tiger x Astroboy collection, as seen above.

Thus, a drop of 47 pieces that encompasses a beloved manga character and Onitsuka Tiger seems aptly fitting for a brand that has reached such heights — weaving the heritage of a Japanese giant with another becomes more than a mere traditional retrospective of its legacy.

Videography Jaya Khidir
Creative Direction & Styling Izwan Abdullah
Grooming Rick Yang 
Hair Christvian Wu
Fashion Coordination Manfred Lu

The Onitsuka Tiger x Astroboy collection is available at the Pavilion Elite Kuala Lumpur today. Click here for more information.