Lunar New Year is upon us and it’s time for another round of wardrobe upgrade (if you haven’t already done so). Dressing up for the most important festival in Chinese calendar is not only a tradition to show our beloved relatives that we are living the good life, but also a practice to invite the good luck in the brand new year (we are talking about the auspicious colours). In celebration of the Lunar New Year 2025, Tommy Hilfiger has launched a special New Year Capsule, catered specially to fashion enthusiasts who want to embrace a touch of Americana in the coming year.

Ushering in the Year of the Snake in style, the New Year Capsule is a creative collision between classic American style and Asian influence, where the zeitgeist of 90s hip hop is refreshed and reintrepreted in today’s design codes. As showcased by prominent YouTuber Chang Yong, the Rope Logo Interlock Sweatshirt cleverly combines rope elements with the “Tommy HILFIGER” lettering, injecting the free-spirit of nautical style into the modernity of athleisure.

The Cable Knit Letterman Applique Cardigan brings preppy chic to life with a timeless cable knit construction and towelling letterman applique. Collegiate style is also translated through the Tommy Hilfiger aesthetic, as seen on the Reversible Bomber Jacket, while the Chest Logo Insert T-Shirt flaunts the Tommy Hilfiger hallmark with its iconic logo printed across the chest.