Gucci

The latest summer campaign by Gucci captures the art of slow summer living and the quiet joy of doing nothing beautifully.

It’s all in the details.

A brush of modernity can galvanise an entire lineage of tradition. Gucci, in its century-long commitment to craft, presents the cutting-edge without shifting gears entirely, taking the scenic route of revisiting the past to inform the direction forward.

No breakup is easy, but it is the determination to move on from a failed relationship that will usher in a new, celebrated era for Gucci — as its FW25 co-ed show foretells.

Watch it live here at 10 p.m. today.

Saying “I Love You” without saying it out loud.

Here's how luxury brands usher in the Lunar New Year.

Love — be it family love or friendship — is in the air!